E45 Lotion Advert in the post!

Hi,

Today we received an advert in the post, for E45 lotion. It is a small black piece of card which folds out and on the front it says “One try and you’ll be hooked” then when you open the front flaps you see a picture of the product and a caption which reads “Your daily fix” Removing the next flap you will see a page with the caption “50p off your next fix of E45 Lotion.” Then the last flap reveals the whole advert with a series of captions; “It’s easy to get hooked on beautifully soft skin.” then “Find your daily fix.” Underneath that it says “Craving something lightly fragranced?” and “Fixated on fragrance free?”

Basically the whole ad is written like it’s talking about drugs. This is strange since it makes ‘getting hooked’ sound like a good thing. This is not only trivialises drug use, but implies that drugs are cool being associated with this product. So the advert designers have just managed to 1. Associate this company with the idea that drugs are cool. 2. Imply to the public that drugs are cool. 3. Trivialise drug use. And 4. Annoy me a lot!

Here are some quotes from the advert:

"It's easy to get hooked on beautifuly soft skin"

"And why shouldn't you? Our range of daily lotions are so light, they let you enjoy the indulgence and nourishment of E45n every single day."

"We're sure that with these samples, plus 50p off any lotion from our new-look range, you'll be hooked in no time."

There are lots of adverts which use similarly sick themes this is just one example.
Would this advert make you want to buy the product?  

Bye