Thursday, 19 September 2013

Kid's Toy Ads - Gender and Children - Children and Gender Part 1

Hi,

Today In our Kleeneze catalogue, we found a dressing up box for children. The ad lookes like this:


The page on the right (Page 33) advertises a product called "Dress Up Trunk" which sounds like a good idea; A dressing up box for little children with 5 readymade outfits. You even have a boys or girls option.
 But.... all the boy’s clothes are adventure characters like a pirate, a Native American, a cowboy and a knight. There is also a fireman outfit which is a career character as well. The girls outfits on the other hand are all about looking pretty; a model, a movie star, a princess, a bride and a Ballerina. Although the movie star, the model and the ballerina, (even the princess at a push) are all careers, every one of these characters is pretty, pink, and they all have something to do with looking beautiful. The bride character usually relies on a boy to be groom as well. It is sexist and demeaning, as it implies that being pretty and getting married is all a girl should do, and being active and strong is all boys should do. Why can’t girls be pirates, fire fighters, Native Americans, cowgirls or knights. And why can’ t boys dress up as Grooms, Princes, Movie stars, Models and Ballet dancers too. There are so many things to pretend to be, yet the girls can only be pretty and the boys can only be action heroes.
 I dressed up as a strong action characters when I was little, and I know boys who dressed up as weaker more dressed up characters, when they played pretend. Why is being a strong girl or a pretty boy so unusual? Boys can be ballet dancers and girls can be fire fighters so why can’t they pretend to be these people when they are small? This is just one example of the way people are made to feel they have to be a certain way ‘because’ they are male/female. This tells small children that they must be a pretty and glamorous girl or a strong and adventurous boy; otherwise they won’t be a proper girl/boy because they are wearing the wrong dressing up clothes for their gender.
Maybe they should start selling pirate clothes for girls and ballet clothes for boys. Restricting the character choices is like saying. You’re a girl so you can’t be a pirate/fire fighter etc. Or you’re a boy so you can’t be a Ballet dancer/ model etc. Would you tell a child that they can’t be what they want to be because they are a boy/girl?    
I hope that people start to sell dressing up clothes for children that allows them to be whatever they want. Or maybe they could do historical characters like black beard, Florence Nightingale, Shakespeare and Joan of Arc.
This might seem like a small thing but this happens all the time and people grow up to believe that being a girl restricts you to just being pretty and sweet all the time and being a boy means you have to be active and strong.
Links:

 https://www.youtube.com/watch?v=-VqsbvG40Ww

 https://www.youtube.com/watch?v=rZn_lJoN6PI












 










Have a nice day
 
 
Bye! 

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