Hi,
Veet have just released a new set of adverts:
http://jezebel.com/horrible-new-veet-ads-if-a-lady-has-hair-on-her-legs-1560720940?utm_campaign=socialflow_jezebel_facebook&utm_source=jezebel_facebook&utm_medium=socialflow
https://www.youtube.com/watch?v=UxCHLXQffsg
https://www.youtube.com/watch?v=K5vO6MZn4WI
All of these adverts feature women who don't have hairless bodies. Each ad shows a beautiful woman who suddenly reveals that she has less than hairless legs, armpits etc. and therefore cannot be a woman; she turns into a man. This implies that if a woman is not perfectly hairless, then she must be masculine, and therefore not a real woman.
There is a lot of debate as to whether or not the ad really is sexist:
https://shine.yahoo.com/healthy-living/veet-ads-spark-sexist-controversy-174732134.html
Although for a while now, shaving everything on your body if you are a woman has become not only fashionable but normal. The idea that we can't be beautiful and natural, we can only be beautiful or natural, is one of the problems which has made women especially uncomfortable in their own skin. (But has also made women feel that they need the products these adverts sell, or else they won't be good enough)
So as well as being a body image issue, it is also a feminist issue. The idea that all women are hairless or else they are not very feminine, seems to play a big part in this ad. Many women don't shave there whole bodies and yet they are still very feminine. It is demeaning to think that you can not be a real woman unless you are hairless, and yet this ad plays on the insecurities of the many women who worry about being too masculine and not girlie enough.
So, this classy ad plays off the insecurities of women and sells a product to people who worry about the way they look, while helping them feel worse. The nice people at Veet have had this response:
https://www.google.co.uk/#q=veet+ad+response
http://www.cbc.ca/newsblogs/yourcommunity/2014/04/veet-yanks-its-dont-risk-dudeness-advertisements-after-internet-uproar.html
But what do Veet think?
http://jezebel.com/veet-pulls-stupid-sexist-ads-after-viewer-backlash-1561331561
So, do you think it's sexist?
Good luck throwing your opinion around on this subject.
Bye.
